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A Very Effective Marketing Tool – Co-Branded Books

There are several ways in which your company can positively impact your business and strengthen customer relationships. One important and oft overlooked way is to find a book relevant to your product offering. Working with its author/publisher you can make it your own by adding your brand and marketing message to it.

Why co-brand a book?

Anyone can have their logo printed on a T-shirt, pen, mug or mouse mat, but a book is unique. It contains knowledge, which you as the co-brander are providing and empowering your customers with. Co-branding provides you with a cost-effective way of providing your customers with a uniquely styled and very appropriate gift. Other terms used for this are custom publishing, content marketing, branded content, co-promotion, brand partnership, brand alliance, etc. 

Non-fiction, paperback books are perhaps among the most cost effective and long lasting premium products you can use to building your business. They are generally kept for long periods of time and carry a higher perceived value than many other less personal products. People rarely throw out a book – particularly if its content is relevant to them.

The custom published book is one of today’s most effective business strategies in reaching targeted groups of people with information relevant to their needs, interests, and lifestyles.  The strength of a book’s inherent permanence can maximize your marketing dollars with a message that endures.

All of our books are available for co-branding, which means that the entire cover design (or back cover) can be changed to match your corporate identity. Alternatively you may wish to add just your logo to the front cover or you may work out a deal where the entire contents allude to your product or service offering.

Our current offerings of books for co-branding (publisher inquiries also welcome) includes:

For the boating market...

Happy Hooking – the Art of anchoring
By: Capt. Alex Blackwell & Capt. Daria Blackwell

Potential Partners: Chartering companies, Yacht Clubs, Marinas, Insurance companies, Boating organizations, Educational organizations

Description: Happy Hooking is a very readable book loaded with valuable information on anchoring tackle, anchoring technique, tying up and rafting, anchoring etiquette, as well as the occasional anecdote - simply stated a must have!  Happy Hooking has received numerous highly positive reviews from such prestigious organizations as Ocean Cruising Club and Cruising Club of America.

357 pages, many illustrations & pictures, 2nd expanded edition

For more information or to order a copy, click here.

To discuss your needs, click here.

Reviews:

Ocean Cruising Club
"It may well become the definitive textbook on the subject"
Cruising Club of America
"It should be mandatory reading for novice sailors and charter operators would do well to place copies throughout their fleet. This would be an excellent gift to up-and-coming boaters"
Irish Cruising Club
"It is hard to imagine a more comprensive study of the topic. This is a remarkably easy book to read."
Latitudes & Attitudes Seafaring; now Cruising Outpost
"This is the bible for all things anchoring"

SkipperTips.com
"(It) could become the single most important guide to anchoring for the modern sailor of the 21st century"
News From The Bow
"Best Anchoring Reference"
Sail-world.com
"It might be compulsory reading for the new sailor, but even the most experienced will find much new material here."
Latitude 38
"(It) is well organized, well illustrated, user friendly in its delivery, and even fun."

Oyster Delight by Jonathan Mite
Penned by Alex Blackwell, with illustrations by John Joyce

Potential Partners: Seafood marketing companies, Oyster Producers, Oyster Festivals, Restaurant Chains

Description: The definitive guide to everything about oysters, including dozens of mouth-watering recipes. "My motto: Eat oysters, love longer," so said Jonathan Mite.
110 pages, illustrations and photos. Second expanded edition

For more information or to order, click here.

To discuss your needs, click here.

Coastal Boater’s Logbook

Potential Partners: Chartering companies, Yacht Clubs, Marinas, Rallies, Insurance companies, Towing services, Chandleries, Boating organizations (Boat US, US Sailing), State Agencies, Coast Guard, RNLI

Description:  This book has so many things boaters need in one easy-to-use logbook … quick reference guides, worksheets for radar and other calculations, radio protocol and station lists, maintenance logs, useful reminder lists of all kinds, guest register, and of course, maintenance and trip logs. 

Variable length depending on customization needs. Can be done as spiral bound or binder formats. Custom cover designs and contents offer you the ability to tailor the logbook to your own needs.  Here are a few options for customized cover graphics:

• Yacht club burgee
• Photos of your club or members  
• Organization logo and contact information
• Marina or anchorage photo with name and waypoints
• Photo of your boat, boat name and graphics
• Favorite photo from an event
• Annual sailing event promotion
• Personal signal
• Local harbor chart art
• Cruising area chart art
• Annual cruise itinerary
• Corporate name and logo for a customized gift option.

To discuss your needs, click here.

For the medical market...

Multilingual Manual for Medical History-taking
by Louis R.M. Del Guercio, MD

(Proceeds go to the Maria Fareri Children’s Hospital in White Plains, NY, USA)

Potential Partners: Medical agencies, Pharmaceutical companies, Health insurance companies, Managed care organizations, Pharmacy benefits managers, Group practices, Hospital chains, Primary care consortia, Medical associations, State agencies

Description: The manual is a simple reference for health care professionals who need to gather vital medical information from patients.  Questions typically asked during a medical history interview are presented in six languages. Back cover is customizable.

182 pages, with line drawing of human body for identification of problem areas.

To discuss your needs, click here.